NEW AT KOLIBRI: THE KOREAN GIANT SEMPIO
Isn’t it nice to see that companies that have been around for a long time keep their finger on the pulse of time? That they continue to look ahead, innovate and occasionally present completely new contemporary products based on experience. South Korea’s Sempio is one such company. We would like to introduce them because we recently welcomed them as a new customer.
Already in the 1940s, Park Kyu-hoe noticed in Korea that people had less and less time to do the extensive preparations for their meals themselves. He decided to make soy sauce so that they would not have to do it themselves, and so in 1946 he built Korea’s first commercial soy sauce brewery.
We remember this because Sempio, the oldest trademark in Korea, is now the market leader there, selling soy sauce and other related products to 76 countries around the world (including China and the United States). This is done without losing sight of founder Park Kyu-hoe’s motto: “I will never make and sell products that I will not let my family eat.”
Sempio has long since gone beyond soy sauce. Rice vinegar, noodles, tea, curry pastes, dried seaweed, kimchi, sauces and ready-made dishes are all on the menu. And not to forget: Yondu, because that’s what we want to talk about.
Yondu is a great example of a new organic product. It is a vegetable umami seasoning made from fermented beans and umami-rich vegetables. Umami is one of the five basic tastes alongside sweet, sour, salty and bitter, and added to dishes it enhances the taste of salt and sweet. Founder Park Kyu-hoe, who himself exported Korean products as early as 1959 and formed the basis of the company that is now South Korea’s first choice of consumers for soy sauces, must have been proud at the thought that his successors have not been idle.
Remaining faithful to the philosophy of the founder, Kyu-Hoe Park, who said “I will never produce or sell products that my family would not eat”, we put a special emphasis on food health and safety. This has led to a number of quality and safety certifications, setting initial standards in this industry.
The goal of Sempio Foods is to create products that offer better value, taste, and contribute to a healthier lifestyle. We established Korea’s first R&D center specializing in the study and refinement of the fermentation process and actively collaborate with top research and culinary professionals.
Yondu is the result of this. It is an innovative product and totally contemporary. It is 100% natural, organic, vegan, gluten-free and non-GMO (no genetic material has been altered). A few drops of it in soup or a stir-fry will give the taste an instant boost. At Sempio, they put it like this: use it as salt when cooking.
So Sempio is now also a customer of Kolibri Logistics. And that is a good choice for the South Koreans (even if we do say so ourselves), because we have Skal certification. This means that of organic products, a record is kept of when they arrive, how they are packaged or repackaged, and how they are stored. These are strict requirements, but Kolibri meets them. So it is understandable that Sempio chooses for that reliability, safety and expertise.